Target Groups:
    1. Thai tourists with an age between 25 – 40 years old
    2. Companies, private sectors which support environmental conservation
    3. Media

Location:
The project will be implemented in the front area of Tian Bay, Koh Talu Bang Saphan Noi District, Prachuap Khiri Khan Province and will occupy the total of 8,400 square meters. The project is located in the area of “Fishery Resources Management Project by Bang Saphan Community” and the royal project “Plant Genetic Preservation by Her Royal Highness Princess Maha Chakri Sirindhorn”.

Apart from its strategic location beneficial to the project’s environment preservation activities, from past experiences in a number of coral plantation activities, it was found that Koh Talu area offers water current and temperature most suitable for coral growing condition which make it one of the ideal spots in Thai Bay which coral can grow at its fastest rate. Therefore, coral plantation project implemented in Koh Talu area can be expected to yield evident results in bringing natural fertility to nearby coastal area. One positive sign was reported with sea turtles laying eggs ashore in Koh Talu area for 11 times in 2011 after 10 years absence of such behavior around southern part of Thailand’s central region.

Timeframe: 1 May 2011 – 5 December 2011
There will be 6 coral plantation activities throughout the project
    - 5 May 2011 In honor of the Coronation Day
    - 9 June 2011 In honor of the Anniversary Celebrations of His Majesty's Accession to the Throne
    - 5 October 2011 In honor of Thailand Innovation Day
    - 4 November 2011 In honor of the occasion when His Majesty the King was presented “Gold Medal of Distinction” by UNEP Executive Director
    - 4 December 2011 In honor of Thai Environment Day
    - 5 December 2011 In honor of His Majesty the King’s Birthday

Procedures

1. Press Conference - In order to publicize the project and reach out to the target audiences, press trip will be arranged. Media will be invited to join coral planting.
2. Registration – Koh Talu Island Resort will arrange daily special activity to emphasize the significance of coral reef to the ecosystem. There will be speakers to provide knowledge and demonstrate coral plantation. Interested people can learn how coral is planted with coral used for demonstration and to sign their names to give His Majesty the King blessings. Each leaflet signed by the activity participants will be numbered and later will be used as a tag on the designated coral plantation date.
3. Plantation Day – For 6 days that are assigned to be coral plantation activity dates, local people, government sector, students and tourists will be invited to join coral plantation in the designated area. After each plantation activity, specific location where coral is planted will be notified according to its tag number through Facebook page arranged by the project.  

 Expected Outcomes

1. Target groups will have opportunity to join activity in honor of His Majesty the King
2. Natural fertility is restored to the environment
3. Target group increases their participation in eco- tourism
4.  Positive growth in tourism business of Prachuab Kiri Khan province
5.  Generate income for local community